iTunes Genius, Tricky like a Fox
Well, thus far the iTunes “Genius” has quickly allowed me to fill some gaps in my music collection by finding some obscure tracks that I did not know existed without me having to lift a finger. It was a win-win for me and Apple, I got to listen to some new cool music, and Apple got to take even more of my $$$.
But alas, the Genius ain’t so smart. On three separate occasions I have now purchased tracks that the Genius said I was missing, only to realize I actually owned the song. It is a little hard to keep track of the thousands of songs I own in my head, and I have mistakenly trusted the Genius when it says I am missing those tracks.
The biggest benefit I see to Genius is that it is a time-saver and reduces the friction for me to find music that interests me and at the same time reduces the friction between my bank account and Apples
. But, if I have to go validate each Genius recommendation by doing a manual search (on the same song title) each time, it completely undermines the benefit and REALLY makes it for an annoying experience.
Now I am stuck in the unenviable position of having to go figure out where I purchased music I already own and then struggle with the abysmal “refund” UX in iTunes to get my money back. So far, I have purchased about $30 of music via iTunes Genius, of which about $10 was music I already owned. The cost for me to get my $10 back will easily be $100 of my time. So not only did Apple abscond with my $10, they make the friction to get it back very high.
Way to go Apple, excellent customer experience.
Update 9/24/2008:
So now Apple is denying my request to get a refund claiming I have asked for too many “I already own this” refunds (3 in total.) Pretty incredible, this year alone I have spent over $10,000 on apple products (all consumer level) and they are getting their backs up over a measly $3 that was a result of their bug.
Apple in 3 years == Microsoft. C’mon guys, get with the program.







